The Keep Right On Challenge
Staff at Birmingham City Football Club have come together to help raise funds for the NHS Superheroes across University Hospitals Birmingham to help them during the COVID-19 pandemic.
The Blue team are going to cover the distance from Land’s End to John O’Groats, which is a staggering 1,083 miles, over a three day period from Friday 8 May to Sunday 10 May. The team will record the cumulative miles travelled by everyone involved, with participants running or walking in their local surroundings whilst adhering to guidelines on exercise and social distancing.
Staff from across the Club are taking part, including the Men’s and Women’s First Team, Academy, the BCFC Community Trust, Former Players Association, Media, Ticket Office, Commercial and Retail.
Carl McNally came up with the initial idea for the challenge and said: “We have chosen to support University Hospitals Birmingham Charity as they have five hospitals in and around the West Midlands area that provide important medical care to help the people of our community.”
Charlotte Schofield, Director of Fundraising at University Hospitals Birmingham Charity, said: “Our thanks go to everyone at Birmingham City Football Club who are taking on or supporting the Keep Right On Challenge, your support will help us to do more for our NHS Superheroes, and the patients that they are treating, at this difficult time.
“Since the outbreak of COVID-19 we have seen some fantastic ideas of alternative ways to fundraise and the KRO Challenge is a brilliant example of how we can all come together to raise money and have fun along the way.
“The money that the KRO Challenge raises will help us to continue to support our staff and patients at this challenging time. We have used the funds donated to us since the outbreak of COVID-19 to provide our staff with food, drink and toiletries to help to keep them going, and we’re now opening up staff welfare hubs and special ‘wobble rooms’ where they can go to spend time away from the ward.
“The welfare of our staff is always a key priority, and now it is more important than ever.
“Sadly the current situation means that our patients cannot receive visitors, which makes their stay in hospital harder. We’re funding tablets so that our patients can speak to their loved ones via video chat, helping to keep their spirits up. We’re also funding radios to keep our patients entertained.”
Find out more about the Keep Right On Challenge and make a donation here.
